In the era of self-consumption, active listening is the ultimate creative revolution.

Hi, I'm Juan!

I am a Product designer and storyteller based in Málaga, Spain. I’ve worked with start-ups and organizations conceptualizing and crafting digital products and stories for over 10 years.
 
As an engineer I love to team up  with development crews to build efficient Product Road Maps. As a designer, I approach to challenges using design-thinking and human-centered methodologies, delivering value to users and enhancing brand stories.
As founder and director of Epigrama Studios I’ve worked as a storyteller consultant for companies and organizations like the World Bank, GIZ, c40, UrbanShift, Mazda, Renault, Ford, Electrolux, Sony Music, BoConcept and several startups.

I’m also Founder, Brand Manager and UX/UI Lead of Xiclo, a B2B2C Saas that is changing consumption habits and avoiding waste. An ecosystem that enables businesses an easy transition to circular economies.
RECENT WORK

CORE BELIEFS

DESIGN MUST
BE HOLISTIC

FAIL
FAST/
FASTER
LEARN

BEAUTY
IS
EMOTION

STORY=
CULTURE
=TEAM

Fire
Starters

POWER TEAM MANTRAS

  • Foster cross-functional collaboration environments.
  • Enhance life's UX with an equitable vision.
  • Learn one new thing every day.
  • Deliver holistic and scalable services.
  • Build beautiful products that inspire.

// RECENT WORK

Xiclo

ENTER THE WAVE OF ZERO WASTE

Accelerating businesses and clients transition to circular economies through traceable reusable packages in deliveries and stores.

ROLES:

BRANDING / PRODUCT DISCOVERY / UX / UI

TOOLS:

PRODUCT ROAD MAP / FIGMA / TRELLO / JIRA / ADOBE SUITE / BMC
VIEW CASE

Lucy

DREAM ASSISTANT

Enhance conscious dreaming.

ROLES:

BRANDING / PRODUCT DISCOVERY / UX / UI

TOOLS:

FIGMA /  ADOBE SUITE /
VIEW CASE

All Ears

LISTEN TO YOURSELF

Trace mental health progress and induce inner conversations using NLP and messages created by powerful healers over the world.

ROLES:

CREATIVE DIRECTION / PRODUCT DESIGN / UX / UI

TOOLS:

FIGMA / ADOBE SUITE / ON FIELD RESEARCH
VIEW CASE

Buoy

THE SCUBA MATE

Keep track of your diving experiences
and connect with divers around the world.

ROLES:

BRANDING / PRODUCT DISCOVERY / UX / UI

TOOLS:

FIGMA /  ADOBE SUITE /
VIEW CASE

Marino

THE ULTIMATE SUSHI EXPERIENCE

Personalized sushi orders.

ROLES:

CREATIVE DIRECTION / PRODUCT DESIGN / UX / UI / E-COMMERCE

TOOLS:

FIGMA / ADOBE SUITE / TRELLO
CASE COMING SOON
VISIT STORE

HOW DID
ALL START?

MY FIRST JOB

Flashback to 2010. I was about to make my Industrial Engineering thesis. I’ve always had interest for digital products, since high school I learned C++, HTML, CSS, and Motion Graphics and at college I felt very passionate for programming courses.

Because of my interests and performance, I was invited by professors to join COPA (Optimization and Applied Probability Center) and to be part of the team that was going to build the first carpool web app in Latin America: Portal Viaje. It turned out to be my thesis and my first job in UX/UI and one of the main reasons to start studying Design.

Portal Viaje was my very first approach to usability engineering and it showed me a path where I can fulfill both my Engineer and Designer carreers.

Here’s the link to the paper I wrote when delivering the project.

READ PAPER

AKIN TO THE DIJKSTRA ALGORITHM IN OPTIMIZATION, UX IS A COLLABORATIVE ITERATIVE PROCESS TO FIND THE SHORTEST PATH BETWEEN NODES ON A DIGITAL EXPERIENCE.

DESIGN THINKING + ENGINEERING

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